15 years nu.nl

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Briefing

NU.nl the leading online news channel in the Netherlands, celebrates its 15th anniversary in 2014. That demands a fitting celebration, and one which reflects the essence of NU.nl in the total event: high standards and ‘talk of the town’. BrandBase was given the job of dreaming up the ultimate anniversary party.

Solution

The Next Level Party! NU.nl is the pioneer of digital news delivery and still leads the field at the highest level. This Next Level idea formed the basis for an unequalled celebration which was taken to the highest level in every sense … it was held at Skybar and Restaurant FLOOR17, which boasts the highest rooftop terrace in Europe. Whilst enjoying splendid views over Amsterdam, guests were given a unique experience in which, from the first invitation to the last beat of the music, they were completely carried along in the world of NU.nl.

Several partners demonstrated high-tech innovations. A standout trailer imprinted 15 years of NU.nl in the minds of the guests, and the party was definitely taken to the Next Level on the roof terrace of FLOOR17. The backdrop was the Amsterdam skyline; the DJs filled the dance floor in no time; it goes without saying that the food and drinks were of the highest quality, and everything was in place to ensure that the 230 guests got the absolute most out of the evening. The NU.nl Next Level Party turned out to be a legendary first event for the only very recently opened FLOOR17.

The Next Level Party was made up from a complete spectrum of resources: an exciting’save the date‘, a dynamic and teasing infographice-mail shots, newslettersand a film compilation of images taken using a drone and Google Glass. Talk about Next Level…

Client
Case
15 years nu.nl
Category
Events

Results

By striking the right balance between attention for the NU.nl brand and a party formula which provided guests with surprises from start to finish at a top location, every guest was able to wholeheartedly enjoy a unique and legendary rooftop party, of the kind that can only be staged in one of the world’s great cities.