43rd ABN AMRO World Tennis Tournament

Back

Briefing

The Netherlands needs to go tennis mad in February – all thanks to ABN AMRO World Tennis Tournament. People should be talking about it, and it needs to be given a visible presence on social media and in ABN AMRO’s branch offices.

Think up ways of raising the public profile of the ABN AMRO WTT in a spectacular and credible manner. How can ABN AMRO present itself as a likeable and concerned organisation that focuses on developing talent and realising ambitions?

Solution

When you think about talent, you think about young people. Young people with a passion for sport and a passion for tennis. For 43 years now, the ball boys and ball girls at the WTT have ensured that the matches pass off without a hitch.

Client
Case
43rd ABN AMRO World Tennis Tournament
Category
Events, Sponsoring
Deliverables
Teaser film, online game, retail communications, documentary, online banners & Facebook ads, PR-stunt & an 'experience' during the tournament

The ‘Ball kids’ campaign follows the dreams of the ball boys and girls at the ABN AMRO WTT. The personal stories in this campaign complement the ATL ‘What’s your story’ campaign, as well as illustrate how ABN AMRO is investing in tomorrow’s talent. Campaign elements include: a spectacular, web video, stand, PR, samples and online media.

Results

Return on Investment
9x
Players Ballboy game
51,000
Social media views
3.5 million