Café Chocolat

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Briefing

Create an introduction campaign for the new Café Chocolat on Schiphol Airport. The goal was to generate free publicity.

Solution

A press event called It’s A Big Choc with the actress and TV host Nicolette van Dam. During the opening she unveiled an irresistible chocolate version of herself. For the first time in Dutch history a person was made out of massive chocolate. A chocolatier created the sculpture (weight 80 kilos) with the help of a body scan by the Dutch knowledge centre TNO.

Client
Case
Café Chocolat
Category
Events

Results

Media Value
€ 300,000