Campina & Plus board game placemats

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Briefing

Develop an incentive for Campina to boost their sales.

Solution

A savings system and a premium in one. When purchasing a pack of Campina milk in the Plus supermarket, you get a typical Old Dutch board game in Campina style as a gift. Collect four different placemats and combine them to make a bigger game. BrandBase maintained the campaign and all communication around it: POS materials, print.

Client
Case
Campina & Plus board game placemats
Category
Promotions