Generation Discover Festival

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Brief

Develop and produce an annual event that invites youngsters to experience science, technology and innovation. Make this initiative by Shell visible and bring it to life to the people of The Hague, schools, employees, stakeholders and national politics.

Solution

For the second year in a row BrandBase organised the Generation Discover Festival for Shell. The festival was 1.5 times bigger compared to the first edition and welcomed over 30,000 people.

During this five-day event youngsters get in touch with science & technology in a playful, experiential way. Inside the domes, visitors could generate energy by cycling, participate in multiple workshops from partnering companies, build the city of the future and race their self-build salt water car. Outside the domes is where people were entertained by science and music shows on the main stage, a Ferris Wheel and several other engaging activities.

Active and educational challenges, interactive adventures and mind-blowing innovations & technology made sure that science and technology was actively celebrated instead of passively educated.

Client
Case
Generation Discover Festival
Category
Events

Design

The Domes have a futuristic, innovative appeal that gives the festival a modern look and feel. The combination with the Ferris Wheel the festival makes sure that the festival becomes an annually recurring icon to the people in The Hague. The visual story is a very thought-through mix of attratictive visuals, challenging interactions and relevent narratives that combines content and adventure which is suitable to kids and adults.

Results

Visitors
Total number of visitors
30211
Students
Total number of students
9969
Schools
Total number of schools
180
Volunteers
Total number of Shell staff
170

Partners

The festival hosts more than 20 participating partners like Ministerie van Defensie, ABN AMRO, Museon, NEMO, BASF, Geofort, Linde, de Politie, Museum Boerhaave, Quest Junior, Renewi, Tennet, TU Delft, Van Gogh Museum and the city of The Hague

About Shell

As one of the leading energy companies, Shell plays a key role in the global energy supply. The company helps to meet the growing global energy demand in a way that is economically, socially and environmentally responisble.