Build your own miniature race car that runs on salt water and race against other children by finding the ultimate mixture of salt and water. Every young visitor received a free Salt Water Car. In addition to being handed out during the festival, these Salt Water Cars were also distributed through a special educational program throughout the school system in The Hague as part of a preparation guest lecture for the classes that visit Generation Discover Festival.
Salt Water Cars
A special festive opening ceremony by CEO of Shell Netherlands Marjan van Loon and mayor of The Hague Jozias van Aartsen while Ben van Beurden, CEO of Royal Dutch Shell inspired and encouraged children through an inspiring short video. Attending children took part in a drone challenge and officially opened the Generation Discover Festival.
The marcom campaign consisted of print, film, ads, out-of-home, digital and a wrapped tram in The Hague. All campaign images are developed by BrandBase.