Guinness World Record Christmas stollen

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Briefing

Create a concept that promotes the Lidl Christmas stollen, which was tested best by the Dutch Consumers Union. And thus activate the brand Lidl.

Solution

The biggest Christmas stollen in the world. This 70 meters appetizing giant was made of 90 kilos of almonds and nuts and 92 kilo of raisins. Under supervision of Guinness World Records, the stolen was cut and handed out to travellers at Haarlem Central Station.

Client
Case
Guinness World Record Christmas stollen
Category
Promotional, Events

Results

Christmas Stollen
70 meters