Create a concept that promotes the Lidl Christmas stollen, which was tested best by the Dutch Consumers Union. And thus activate the brand Lidl.
The biggest Christmas stollen in the world. This 70 meters appetizing giant was made of 90 kilos of almonds and nuts and 92 kilo of raisins. Under supervision of Guinness World Records, the stolen was cut and handed out to travellers at Haarlem Central Station.