Lidl Grillmeister

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Briefing

Create and organise a distinctive event for the Grillmeister action in which employees of 25 winning Lidl branches compete. This event wraps up the Grillmeister campaign in which Lidl-customers could save up for a fun premium: the Grillmeister-apron.

Solution

The National Championships Grillmeister. During an exuberant barbeque 25 teams competed for the title of Grillmeister 2011 and a weekend at Euro Disney. The employees battled each other on hilarious challenges such as Shaslick Limbo dancing, Coconut Catching and Dodge the Pineapple. A fabulous day out and a great “thank you” for Lidl’s employees.

Client
Case
Lidl Grillmeister
Category
Events