As well as new and used goods Marktplaats offers services of specialists. Create a concept to promote the section for Services of Specialists on a variety of fairs, that are also applicable on other locations.
You can easily get a specialist of Marktplaats to your own home, just pull them out of the packaging, just like action figure dolls. To show the diversity of the services of specialists we made 3 life size action figure packages to show on the fairs, and possibly on other locations. In these packages stood actors who played the specialists as mannequins. During the day they would give a demonstration of their specialty to the visitors.
The fair stand of Marktplaats was designed as the ‘Marktplaats-store’. The action figure packages were therefore really hanging on recognizable shelf racks. Every day of the Margriet Winter Fair visitors could win the services of a specialist for their own home. The hostesses handed out flyers on which a unique code was printed. This code could then be filled in at the campaign website which we made. If the visitor has the winning code, they could hire a specialist for a day.