Plan Tower Run

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Briefing

Plan Nederland is committed to holding a new annual, fundraising event to assist young girls in developing countries: A unique and challenging event for participants that allows potential sponsors to donate money.

Solution

We came up with the Plan TowerRun. A unique, vertical challenge which saw participants climbing 28 floors or 495 steps of the Hague Hoftoren. Participants sought sponsorship for their efforts symbolising the challenge of girls in developing countries – both taking steps to get ahead.

BrandBase was responsible for the development of the event, including creation of the campaign and producing banners, flyers and posters.

Client
Case
Plan Tower Run
Category
Events

Results

Runners
100+
Floors climbed
28