Radio 538 is a partner to various large-scale Dutch festivals. Radio 538 intends to increase its exposure on these festivals through an eye-catching, original and distinctive visitor activation programme.
Visitors show their best festival moves, which are recorded in animated GIF. The animated image consists of a sequence of several frames that are displayed in succession to create a moving image. These are displayed at the festival on an impressive 12 m² LED wall. Integration with social media made it possible to share this 538 branded content directly with friends and family on platforms such as Twitter, Facebook, Google+ and Pinterest.