Radio 538 Kingsday

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Briefing

This year, Radio 538 set itself the goal of becoming a trending topic on Twitter for King’s Day. BrandBase was asked to come up with a budget-smart idea to encourage partygoers to tweet with #538koningsdag.

Solution

On King’s Day, what everyone really wants is to take a picture with the King or Queen. The 538 King’s Heads made this possible.

Client
Case
Radio 538 Kingsday
Category
Sponsoring

Results

Trending hashtag during Kingsday
#538koningsdag