Rock the Radio

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Briefing

Develop a follow-up for the successful ‘Rock the Palace’ brand activation campaign, introducing the new Pisang Ambon Guarana Lime.

Solution

We created the ‘Rock the Radio’ viral in which a stressed out manager is waiting for the lead singer of the band. Call him and you can sing along with the band and hear yourself on the radio.

Case
Rock the Radio
Category
Promotional, Digital