The place where it all came together was the ING Sea Hero Island, the ‘centre court’ of SAIL Amsterdam. Children were handed out an activity booklet with a little compass to guide them around all of the activities, including folding little paper sailboats, knot tying, compass reading, learning a thing or two about spices, face painting and lots of other exciting activities. In addition, each night had a programme with a DJ and our own gin and tonic bar. To promote the ING Sea Hero Island, we made a map spread for the Telegraaf newspaper SAIL supplement.
Online video impressions
To the ING Sea Hero Island
Who is the main sponsor of SAIL?
83% named ING first