Sanex Huishoudbeurs

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Briefing

Bring Sanex Zero% and the FairWater Project to the attention of the visitors of the ‘Huishoudbeurs‘ by using the current Sanex stand with a new activation on the stand.

The FairWater project places pumps for clean washing water in Gambia, “Clean water here, clean water there.”

Solution

Clean water here, Clean water there” we have taken literally. The visitors symbolic could pump water from the Netherlands to Gambia with this special set up. When reaching a certain number of litres you won a Sanex Zero%product. A presenter led the game.

Also on this Sanex stand visitors could do another test, which came out with a personal product advice. The stand was in the look and feel of Sanex Zero%

Client
Case
Sanex Huishoudbeurs
Category
Promotional