Schiphol End of the Year Event

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Briefing

Create, as a sequel to last year, a great New Year activation at Schiphol. On the 2nd of January passengers return to Schiphol Airport after their Christmas holidays. Goal: Generate more visitors to the Schiphol Facebook page.

Solution

The biggest New Year’s reception in the Netherlands, where? at Schiphol Airport of course! Under the guidance of a classic Dutch barrel organ, the funny ‘Fritter duo’ with 20 hostess(es) called the 20,000 passengers a warm welcome. In typical Dutch Delft-blue theme they wished them a happy New Year with free ‘oliebollen’ (Dutch snack) and New Year cards. Passengers also were be able to get there picture taken as an ‘oliebol’. These pictures were published online to share via Facebook.

Client
Case
Schiphol End of the Year Event
Category
Events