Shell & Philips Wake-up Fueling

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Briefing

Shell and Philips offer a special promotion: everyone who fills up with at least 25 liters at a Shell Station recieves a discount voucher for over sixty Philips products. BrandBase was asked to create awareness for this promotion.

Solution

In these dark winter months one of Philips most popular products is the Philips Wake-Up Light. An excellent product to build an activation around, an activation aimed at ‘free publicity’. Show up in your pyjamas between 6:00 and 7:30 AM, fill up your car with fuel and receive a free Philips Wake-Up Light.

Client
Case
Shell & Philips Wake-up Fueling
Category
Events

Results

Cars waiting
To fuel up
400
Length of traffic jam
In front of station
3km