Slankie Yogavilla

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Briefing

Create and develop a saving concept that links low-fat Slankie cheeses to yoga and a conscious and relaxed lifestyle.

Solution

The Yogavilla. During a certain period consumers could find points on the packagings of all Slankie low fat cheeses. Saving these points gave them the chance to win a trip to the luxurious Yogavilla on Tenerife. The collected amount of points stood for the amount of days they could enjoy the sun and quietness. The campaign was supported by print and radio advertisement and POS materials and was a follow-up to the successful action with free yoga premiums (mats) and lessons that Brandbase developed a half year before.

Client
Case
Slankie Yogavilla
Category
Mobile & Digital

Results

Views
Yoga lessons on the website
17,327
Participants
On slankieyogavilla.nl
22,862
Winners
Of a vacation in the Yogavilla
26