Shell Stereotype Fueling

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Briefing

Create an original concept for product promotion and to generate a positive buzz around the Shell Free Liter Weeks.

Solution

Type Tanking. A joyful series of events in which people dressed up as bride and groom, ski teacher, dwarf, cowboy & indian or doctor & nurse received a free tank of Shell FuelSave Euro 95 at certain Shell gas stations across Holland. The events were communicated through an action site, radio, print, POS, promoteams and flyering.

Client
Case
Shell Stereotype Fueling
Category
Events