ABN AMRO’s Talent Stage: an interactive platform allowing new talent to show what they have to offer in short, 15-second videos. The participants could increase their chances of winning by actively sharing their videos via social media, and attracting votes from the public. The competition had three ultimate winners, selected by a jury made up of Karin Bloemen, Frans de Vries of De Vries Producties and ABN AMRO itself, with two winners selected from the top 10 videos with the most votes, and a wildcard winner chosen by the jury from the entire range of submissions.
At the Uitmarkt
All the videos submitted for the competition were shown at the Uitmarkt on the special ABN AMRO Talent Stage. The ultimate winners all got their ‘minutes of fame’ on the main ABN AMRO stage.