Win a car from Martplaats

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Briefing

Marktplaats is the number one online car sales website in the Netherlands. With six thousand new occasions added daily it has a wide range to offer and with one million daily visitors your car sells fastest at Marktplaats. Marktplaats wants to share this in a special and memorable way.

Solution

Your car is sold swiftest at Marktplaats.nl. To symbolise the wide range we ‘parked’ 100.000 toy cars at the Binnenrotte Square in Rotterdam.

Case
Win a car from Martplaats
Category
Events, Films & content

With one of these cars you could win a real car – worth € 8.000,-. Every car contained a unique code that could win you the real car at the Marktplaats website. The promotion was supported locally and could be followed through Facebook or Marktplaats.

Results

Number of toy cars
100,000
Time before all cars were gone
23 minutes