Women’s Football

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Briefing

The perception of women’s football is that it is a lesser quality football. Quite the opposite. Women’s football is the game at its purest. Add the fact that the women who play in the Dutch Eredivisie are technically exceptionally skilled. How can the KNVB showcase that women’s football is an attractive sport to watch.

Solution

The Super Shoot Outs. A game where the participants cross the old city of Utrecht in as few shots as possible. To reach a wider audience, we’ve created a kick-ass online movie. The seven participants each play in the women’s Eredivisie and represent the skills present in women’s football. The focus of the movie are the skills and the good sportsmanship among the players.

Client
Case
Women’s Football
Category
Promotional, Advertising