2012 European Championship Hood Lion


Develop an original premium for the upcoming European Championship 2012 relating to driving and generate recurring visits. Then create awareness for this premium via an activation.


With a Cadillac completely covered with Lions, the most famous Dutch supporter The Indian surprised visitors of the Shell Station Grootendal in Nijmegen. Under the guidance of a typical Dutch band and 2 hostesses they spontaneously sticked Lions on the cars at the station. The Indian was dancing and cheering and he surprised the customers at the car wash.

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