NPO 3FM wanted to make some noise at the Amsterdam Dance Event 2014. For a few days, Amsterdam was the dance capital of the world. Musicians and groups performed in various venues all across the city, and visitors travelled from club to club by bike or on foot.
BrandBase devised a loud activation campaign that made sure that the dance festival was not interrupted as people were club hopping. We introduced the NPO 3FM Boom Box Bikes: wicked sound systems mounted on bikes riding around town. With twenty speakers mounted to each Boom Box Bike, we rocked the streets of Amsterdam during the Amsterdam Dance Event 2014. Supporting the campaign was a Spot & Win promotion, giving visitors who spotted the Boom Box Bikes a chance to win free passes to all events at the Amsterdam Dance Event.