Following on from last year’s motto, we decided to cast the tennis talents of the future – the ball boys and girls – in the leading role.
A ‘World Tennis Tournament Game Wall’ was erected in the ABN AMRO offices, in Ahoy, and at several locations in the Netherlands. Participants were invited to throw tennis balls at pictures of the tournament heroes for a chance to win VIP tickets to the finals. The online film ‘Road to the final’ was designed to draw attention to the ball boys and girls. The entire film was shot from the perspective of a ball boy; from the moment he woke up, through the training until the moment he walked onto the Centre Court of Ahoy.
During the finals of the ABN AMRO World Tennis Tournament, the ball boys and girls carried a GoPro camera around with them. The video streams were switched through in real time from a mobile editing studio. Their spectacular footage was broadcast live on Facebook and brought tennis fans closer to their heroes than ever before. FB Live thus delivered the ultimate second screen experience – of watching a world-class sports event from a surprising perspective.