45th ABN AMRO World Tennis Tournament

In its role as ‘Partner of the Future’ ABN AMRO bank sponsors the ABN AMRO World Tennis Tournament at the Ahoy conference and events centre in Rotterdam. Discovering, developing and rewarding talent are the central theme here. That theme is also at the heart of this campaign in which we put various methods to use to find the Netherlands’ very best ball kids. With a ‘Talent Centre’ travelling throughout the country, the campaign ends with the selection of two ball kids who will be on court for the tournament’s final match.

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