The ‘Ball kids’ campaign follows the dreams of the ball boys and girls at the ABN AMRO WTT. The personal stories in this campaign complement the ATL ‘What’s your story’ campaign, as well as illustrate how ABN AMRO is investing in tomorrow’s talent. Campaign elements include: a spectacular, web video, stand, PR, samples and online media.
How do you raise public awareness of the ABN AMRO World Tennis Tournament in a spectacular yet credible way? BrandBase decided to focus on ball kids at the tournament. The campaign followed the dream of potential ball boys and ball girls to be chosen for the ABN AMRO WTT. The use of these personal stories linked this campaign nicely with ABN AMRO’s ATL campaign ‘What’s your story’ and illustrated ABN AMRO’s investment in tomorrow’s talent.