Because you’re the man

Briefing

Create an online campaign. Publishing company Sanoma Men’s Magazines gives a major discount on their publications. Bring this under the attention of the target group.

Solution

The interactive commercial ‘Because You’re The Man’. In a one minute adrenaline rush you can see the most exciting things of being a man. People can enter their name, play the commercial and forward it to their friends.┬áThe typical men viral was a success with thousands of views and forwards.

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