This year’s theme is the Festive Season theatre. BrandBase was asked to surprise shoppers with an appropriate activation.
Theatre means performance and Christmas means gifts. To surprise shoppers in the Bijenkorf cities, we created a huge gift with the typical Bijenkorf look & feel: the Pop-up Present. For the in-store activation, a smaller version of the Pop-up Present was placed in the Bijenkorf in the same cities. The people watching the performance received a key to attempt to open this gift. Those who succeeded won a voucher.