Café Chocolat


Create an introduction campaign for the new Café Chocolat on Schiphol Airport. The goal was to generate free publicity.


A press event called It’s A Big Choc with the actress and TV host Nicolette van Dam. During the opening she unveiled an irresistible chocolate version of herself. For the first time in Dutch history a person was made out of massive chocolate. A chocolatier created the sculpture (weight 80 kilos) with the help of a body scan by the Dutch knowledge centre TNO.


Media Value
€ 300,000
You have successfully subscribed
You are already subscribed