Create a campaignable theme for the Farm Day 2010 – an initiative by Dutch diary giant Campina. Create brand activation and get people to come to the participating farms. Also create campagne visuals and copy.
‘Taste the Farm Life’. BrandBase came up with a theme that covered both the event itself as well as all communication tools in effect. We translated this into several means: website, photography, on-pack panels, banners, ads, posters and a calendar.