Campina & Plus board game placemats


Develop an incentive for Campina to boost their sales.


A savings system and a premium in one. When purchasing a pack of Campina milk in the Plus supermarket, you get a typical Old Dutch board game in Campina style as a gift. Collect four different placemats and combine them to make a bigger game. BrandBase maintained the campaign and all communication around it: POS materials, print.

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