Color Explosion


Product promotion and free publicity: Introduce Histor as sponsor of the Inside Design Amsterdam event and generate media exposure for its new line of paint tins.


A gigantic 3D color explosion. The façade of the stylish Lloyd Hotel Amsterdam transformed into the décor of a breathtaking visual experience. For a minute and a half visitors were stupefied by a state of the art 3D choreography of color, paint, images and music. Brandbase initiated and developed the project in cooperation with pr agency Edelman.