Design glass

Briefing

Create brand loyalty and traffic to store with a collectors item suiting the Shell brand.

Solution

Get a design glass with every tank stop. With the motto ‘filling up while filling up’ customers could buy exclusive design glasses for a small price. Also they received a voucher for a free cup of coffee. BrandBase took care of all the communication (in store, displays, billboards etc.) as well as arranged the design, the production and handling of the premium. The design glasses were sold in France, Belgium, Luxembourg and The Netherlands.

Results

Glasses sold
800.000
Countries sold in
4
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