Develop an integrated BTL-concept for a campaign that generate sales with a sharp offer.
Green Biking. If you bought a Sparta E-bike and with it chose for green Eneco energy, you received a generous bicycle arrangement. BrandBase came up with the leading thought ‘green biking’. And also produced all means: brochures, in store material, an action site, banners, ads and a direct mailing with a key. With this key people could come to The Bus and try it on a solid Dutch, If the key fitted, the bike was yours. Besides the DM we developed posters and print-ads and BrandBase designed the bus in accordance to their ATL campaign.