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Fashion Exchange

De Bijenkorf introduces: Fashion Exchange. Every year we throw away 145 million kilos of clothing in the Netherlands. The clothing gets burned or ends up on a dump even though producing cotton requires a lot of water and energy. Time to take matters into our own hands and be more efficient with our fashion decisions! Get the most out of your wardrobe by selecting 37 indispensable items per season and trade your unused items for shop credit.

BrandBase was responsible for the concept and the video production.

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