Shell’s Summer Campaign offers excellent discount for various day trips, ranging from zoo’s to museums and from amusement park to cinema. A great promotion, that needed a great theme and key visual to be used in and around all Shell Stations in the Netherlands.
You don’t have to work hard with this promotion. It quickly gives up to four people a discount of 50% on a day trip. A very good reason to go do them all! That is what the key visual represented; a boy almost jumping out of the sunroof of a car jammed with day trip collectibles. The visual is supported by copy: Collect 50% off on the best day trips.
Brandbase developed i.a. posters, abri’s, billboards and flyers. But we were also responsible for copy and design of the campaign website.