Work

Heineken Freeze Glass

Briefing

How can we bring Heineken Extra Cold into the livingroom?

Solution

BrandBase created and produced the Heineken Extra Cold Glass. A special glass which cools your Heineken beer to close to the freezing point. This double walled glass should be placed in the freezer before use. Once placed out of the freezer, after a minimum of one hour, it cools beer from room temperature to 2 degrees Celsius within minutes. Extra cold!

A stylish premium that is perfectly matched with Extra Cold. The glass attracted national and international  attention.

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