Innovation is a key proponent for ING. This is reflected in their customers being able to control their ING app through voice commands. To communicate their innovative character to the consumer, ING developed the ‘ahead of the curve’ campaign. ING asked BrandBase to create an innovative activation concept within the theme ‘ahead of the curve’
The most characteristic property of these innovation is the ING banking app being voice controlled. We’ve enlarged this innovation for the target audience. We’ve created the ATM of the future. A large futuristic ear with a safe in the middle. The safe could only be opened with the right voice. To showcase this activation we’ve created a compilation film for ING’s social media canals.