ING Here I Come


ING developed a campaign especially for Schiphol Airport to better connect with both business and non-business travellers. The campaign was entitled World, here I come with the word ‘World’ replaced each time with relevant copy. Various sections of the airport were branded with this campaign. BrandBase was asked to produce a photo booth as part of this concept.


Take your own #hereicome selfie! A special photo booth let travellers place their own text in front of ‘here I come’, which was then shown on the air bridge in the photograph. Travellers could operate the photo booth themselves. A tool was integrated into the photo booth software to let them share the picture directly via social media. The design of the photo booth fit in with the rest of the campaign, with a playful approach to different ‘destinations’. The photo book is placed at Schiphol for a total of two months.


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