This International Day of the Girl Child, NGO Plan deploys a massive wall with a pencil drawing that will be erased during the day. Everybody can buy an eraser and contribute. A friendly promotion that would be even more effective if something extra happened in the vicinity of the wall.
We proposed an upbeat disco – on rollerblades! Because erasing a better future for girl children can use a little boogie. All passerby’s can put on the blades and erase by skating. It’s an active and fun thing to do. With a deep beat and people who really know how to roller-disco-dance, it will be a great photo for the media. We pre-produced and produced the event and all media. And turned it into a seriously fun event