Tikkie app launch

Lent someone money to pay for their meal? With the free Tikkie app it’s now easy to ask for your money back. The app allows you to send payment requests through WhatsApp. BrandBase handled the app’s launch campaign for ABN AMRO. We used the well-known game ‘Tag’ (Tikkertje in Dutch) to introduce Tikkie to the public. The campaign featured a teaser video featuring members of the public playing ‘Tag’ on the street, and an inventive, digital take on ‘Tag’ in the shape of an online game.

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