Lidl Grillmeister


Create and organise a distinctive event for the Grillmeister action in which employees of 25 winning Lidl branches compete. This event wraps up the Grillmeister campaign in which Lidl-customers could save up for a fun premium: the Grillmeister-apron.


The National Championships Grillmeister. During an exuberant barbeque 25 teams competed for the title of Grillmeister 2011 and a weekend at Euro Disney. The employees battled each other on hilarious challenges such as Shaslick Limbo dancing, Coconut Catching and Dodge the Pineapple. A fabulous day out and a great “thank you” for Lidl’s employees.