The ANWB Nightcyclist

Briefing

Every year, ANWB launches a year-long national campaign on traffic safety. In the month of October, when daylight saving time comes to an end, ‘bicycle lighting’ is the topic of the safety campaign.

Solution

We added an extra team member to the Light Brigade this year: the Nighttime Cyclist. This hero of the night spent the month of October biking across the Netherlands in the dark!

Results

Mediavalue vs cost
3x
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