Plan bag to School

Dutch charity Plan Nederland has developed a special programme for girls in Uganda: the Menstrual Hygiene project. The taboo surrounding menstruation means that girls in Uganda are missing school for as much as a whole week each month. To finance the project, Plan Nederland had special clutch bags designed and put them on sale at De Bijenkorf department stores. BrandBase developed the ‘Bag to School’ campaign in which the clutch bags and Plan Nederland’s ambassadors – Neelie Kroes, Caro Emerald and Pip Pellens – take centre stage.