Plan Tower Run

Briefing

Plan Nederland is committed to holding a new annual, fundraising event to assist young girls in developing countries: A unique and challenging event for participants that allows potential sponsors to donate money.

Solution

We came up with the Plan TowerRun. A unique, vertical challenge which saw participants climbing 28 floors or 495 steps of the Hague Hoftoren. Participants sought sponsorship for their efforts symbolising the challenge of girls in developing countries – both taking steps to get ahead.

BrandBase was responsible for the development of the event, including creation of the campaign and producing banners, flyers and posters.

Results

Runners
100+
Floors climbed
28