Postbank Blue Box

Briefing

Develop a concept for the Blue Box premium: the most fun piggy bank ever, that teaches kids to deal with money. The ideas should gain free publicity and PR and at the same time should produce new, young clients.

Solution

The Blue Box premium. We presented this electronic saving device to the press in Nemo, the Amsterdam museum for kids and technology. There we had 25 children testing the device – the Blue Box Test Team. After this the Blue Box went on tour throughout the country to be tested everywhere.

Results

Award
Gouden Reiger