Radio 538 Kingsday


This year, Radio 538 set itself the goal of becoming a trending topic on Twitter for King’s Day. BrandBase was asked to come up with a budget-smart idea to encourage partygoers to tweet with #538koningsdag.


On King’s Day, what everyone really wants is to take a picture with the King or Queen. The 538 King’s Heads made this possible.


Trending hashtag during Kingsday