Schiphol 1 Billionth Passenger

Briefing

This October Amsterdam Airport Schiphol welcomed its billionth visitor. Create plenty of publicity around this immense figure.

Solution

Schiphol celebrates and treats! On the 19th of October, the day the billionth visitor landed, Schiphol treated everyone to tasty and colorful candy at Schiphol Plaza. Passersby could also pick the candy themselves from the gigantic 2 meters tall candyletters placed in Schiphol Plaza. A beautiful image and picture for all visitors to Schiphol Plaza, as well as the media. A sympathetic gesture from Schiphol to its customers. The publicity generated even reached the national evening news (NOS).

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