Starting July 1st 2009 flying tax will be abolished making flying from Amsterdam Airport Schiphol a lot cheaper. Develop and create a cheerful event to celebrate this with travelers, generating positive PR for Shiphol.
We created a concept around the celebration theme, treating departing travelers to cream-cake and party music. PR was created with a 200 meter long cake, divided over stands in the three departure halls, hadet out by a promotional team. The cake was made with a 1,000 liters cream, 400 kilo of fruit, 170 kg flower, one kg vanilla, 20 kg lemon juice en 6800 eggs. Travelers could pose with cake, party hat and strings and download the photo afterwards.